Intellectual Property · speciality monitor
Advertising & Marketing: lateral monitor
Lawyers whose work centers on Advertising & Marketing and who changed firm over the last 12 months, set against the Intellectual Property practice and the market.
The last 12 months: November 2025 to October 2026
- 31
- Lateral moves, 12 monthsNovember 2025 to October 2026
- +37.5%
- Year on yearSettled 12-month windows
- 54.8%
- Partner share of moves
- 27
- Firms that hired
What the data show
Sartori & Partners data show 31 lateral moves in Advertising & Marketing from November 2025 to October 2026. On settled windows the count went from 24 to 33 (+37.5%), a change inside the noise of the two counts, so we read it as flat.
| Measure | Here | Intellectual Property | Market |
|---|---|---|---|
| Partner share of moves | 54.8% | 34.4% | 27.7% |
| Counsel share of moves (three years) | 10.5% | 11.8% | 12.1% |
| Associate share of moves | 32.3% | 49.7% | 58.5% |
| Moved up a level | 16.1% | 12.6% | 12.9% |
| Changed city (three years) | 9.9% | 18.5% | 21.6% |
| Hired by firms of 1,000+ lawyers | 38.7% | 48.6% | 53.6% |
| Year on year | flat (+37.5%) | flat (+7.2%) | rose (+9.0%) |
12 months to October 2026 unless the row says three years; a row switches to three years for every column when this page's 12-month value is not published. A dash is a value we do not publish. Flat means a change under 5% or inside the noise of the two counts.
Set against the Intellectual Property practice as a whole, the partner share stands out most: 54.8% here against 34.4%, above it. Year on year it moved with the Intellectual Property practice as a whole: both flat.
Over the three years to October 2026, 95 lawyers moved in Advertising & Marketing, 49 of them partners (51.6%). They joined 69 different firms. 11.6% stepped up a level on the move and 9.9% changed city, against 12.3% and 21.6% across the market over the same three years. 42.9% came from firms with 1,000+ lawyers.
- Partner54.8%
- Associate32.3%
Partners make up 54.8% of arrivals, against 27.7% across the market: a partner-heavy flow. 16.1% of movers stepped up a level when they changed firm, against 12.9% for the market.
- 1,000+ lawyers38.7%
- 400-999 lawyers35.5%
- 150-399 lawyers19.4%
Lateral hires in Advertising & Marketing were spread across 27 firms. Firms in the 1,000+ lawyers class took 38.7% of arrivals, against 53.6% across the market.
- 1,000+ lawyers42.9%
- 400-999 lawyers28.6%
- 150-399 lawyers13.0%
- under 150 lawyers15.6%
City figures here cover the three years to October 2026. New York ranks first among destination cities with 25.3% of arrivals.
For a firm planning a hire in Advertising & Marketing, a flat market means candidates are not being pulled by a wave: the case for a move has to come from the platform.
Time to partner in Advertising & Marketing
59 lawyers were promoted to partner in Advertising & Marketing over five years, according to Sartori & Partners data.
The median time from first year of practice to partner is 10.0 years, with the middle half between 8.0 years and 11.0 years, against a market median of 10.0 years. 79.2% made partner within 12 years.
These figures rest on 48 promotions.
Related monitors and reports
Other specialities in Intellectual Property
Hiring in this market
Edition November 2026. Window: November 2025 to October 2026. Source: Sartori & Partners, from public law-firm announcements, firm websites and professional profiles, checked monthly. Methodology. Spot an error? [email protected].
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